Vegan Mauve Taupe Nude Lip Makeup for Egyptian Queen

The inspiration behind this collection stemmed from the founder's husband and his parents, who grew up in East Africa and shared captivating childhood stories of their encounters with the breathtaking wildlife in the beautiful parks surrounding Arusha and Nairobi, including the renowned Serengeti National Park. The cheetah, unfortunately, remains in grave danger of extinction, and Whats Up Beauty is committed to their protection and preservation by donating a portion of sales to the Serengeti Cheetah Project of Tanzania.

The Egyptian Queen lipstick collection features a clean, non-toxic, and cruelty-free vegan formula infused with skin-loving ingredients. Each lipstick weighs 3.5 g (0.12 oz) and has a component size of 81 mm (3 3/16 in) x 22 mm (13/16 in) x 22 mm (13/16 in). The formula is designed to deliver a buttery-smooth, non-drying feel with a soft matte finish and minimal transfer, while providing high color payoff in a single swipe.

The lipstick bullet showcases an intricate embossing of an Egyptian scene, complete with pyramids, hieroglyphs, and the bust of Nefertiti. The components are crafted from aluminum with a magnetic closure and finished in a deep Egyptian Blue color. Each lipstick shade has been named after an iconic Egyptian symbol: Eye of Ra, Ankh, and Seba.

The Seba lipstick, in particular, features a mauve taupe color with a soft matte finish. This clean, non-toxic, and vegan formula is infused with skin-loving ingredients such as hyaluronic acid, vitamin E, castor, and silk oils, known for their moisturizing, nourishing, and antioxidizing properties.

By supporting the Serengeti Cheetah Project of Tanzania, Whats Up Beauty is actively contributing to the protection and preservation of the cheetah, a species that continues to face the threat of extinction. The founder's personal connection to the region and the vibrant stories from her husband and in-laws have deeply influenced the creation of this captivating collection, which celebrates the rich cultural heritage and natural beauty of East Africa.

Through this initiative, Whats Up Beauty aims to not only provide its customers with high-quality, eco-conscious makeup but also to raise awareness and support the conservation efforts surrounding the endangered cheetah population. By purchasing these lipsticks, customers can enjoy a luxurious beauty experience while making a positive impact on the preservation of this iconic African animal.

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